A neuromarketing approach to consumer behavior on web platforms
Coral Cenizo
| Year of publication: |
2025
|
|---|---|
| Authors: | Cenizo, Coral |
| Subject: | communication | consumer behaviour | neuromarketing | SPAR-4-SLR | systematic literature review | TCM framework | website | Konsumentenverhalten | Consumer behaviour | Neuromarketing | Website | Bibliometrie | Bibliometrics | Social Web | Social web | Digitale Plattform | Digital platform | Online-Handel | Online retailing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.70034 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015333872