A New Approach on Global Marketing Segmentation Based on Facebook Divide Index

The number one online social network has topped 2 billion users. It has created a situation of Facebook Divide. The Facebook Divide situation allow marketers into segments a market and different markets. Online Social Media Segmentation model with four segments Facebook Dominant, Facebook Majority, Facebook Growing, and Facebook Emerge is proposed. The new segmentation model allows marketers to produce different alternatives to market segmentation

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Year of publication:	2018
Authors:	Yung, Alan
Publisher:	[S.l.] : SSRN
Subject:	Marktsegmentierung \| Market segmentation \| Social Web \| Social web \| Internationales Marketing \| International marketing \| Theorie \| Theory \| Internationale Marktsegmentierung \| International market segmentation
Description of contents:	Abstract [papers.ssrn.com]

Extent:	1 Online-Ressource
Type of publication:	Book / Working Paper
Language:	English
Notes:	In: Management Practices for the New Digital Economy, pp.351-362, India: Bloomsbury, 2018, ISBN: 9789386826855 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 9, 2018 erstellt Volltext nicht verfügbar
Source:	ECONIS - Online Catalogue of the ZBW

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