A new approach to measuring retail promotion effectiveness : a case of store traffic
Leonardo D. Epstein, Arturo A. Flores, Ronald C. Goodstein, Sandra J. Milberg
| Year of publication: |
October 2016
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| Authors: | Epstein, Leonardo D. ; Flores, Arturo A. ; Goodstein, Ronald Charles ; Milberg, Sandra J. |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 69.2016, 10, p. 4394-4402
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| Subject: | Sales promotions | Promotional effectiveness | Store traffic | Baseline prediction | Video data | Verkaufsförderung | Sales promotion | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Ladengestaltung | Store design |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2016.03.062 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011554662