A new combined IF-DEMATEL and IF-ANP approach for CRM partner evaluation
Gülçin Büyüközkan, Sezin Güleryüz, Birsen Karpak
| Year of publication: |
September 2017
|
|---|---|
| Authors: | Büyüközkan, Gülçin ; Güleryüz, Sezin ; Karpak, Birsen |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 191.2017, p. 194-206
|
| Subject: | Intuitionistic fuzzy group decision making | MCDM | Intuitionistic Fuzzy ANP | Intuitionistic Fuzzy DEMATEL | CRM partner evaluation | Fuzzy-Set-Theorie | Fuzzy sets | Beziehungsmarketing | Relationship marketing | Gruppenentscheidung | Group decision-making | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | AHP-Verfahren | AHP approach | Bewertung | Evaluation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijpe.2017.05.012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011746587