A new dualistic approach to brand attitude : the role of passion among integrated resort customers
Jiseon Ahn, Ki-Joon Back, Choong-Ki Lee
| Year of publication: |
2019
|
|---|---|
| Authors: | Ahn, Jiseon ; Back, Ki-Joon ; Lee, Choong-Ki |
| Published in: |
International journal of hospitality management. - Amsterdam [u.a.] : Elsevier, ISSN 0278-4319, ZDB-ID 1074264-5. - Vol. 78.2019, p. 261-267
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| Subject: | Harmonious passion | Obsessive passion | Intrinsic motivation | Extrinsic motivation | Brand attitude | Recreational customers | Integrated resort | Motivation | Konsumentenverhalten | Consumer behaviour | Emotion | Markenartikel | Brand | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Leistungsmotivation | Work motivation | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijhm.2018.09.008 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012012757