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Behavioral science foundations of consumer behavior
Cohen, Joel Benjamin, (1972)
Competition and human behavior
Wasson, Chester R., (1968)
Source loyality in organizational markets : a dyadic perspective
Morris, Michael H., (1988)
Zwei Wege zur Prosperität : Konsumverhalten, Leistungsmentalität und Bildungsbereitschaft in Amerika und Europa
Katona, George, (1971)
Human behavior in economic affairs : essays in honor of George Katona
Morgan, James N., (1972)
Aspirations and affluence : comparative studies in the United States and Western Europe