A new hybrid classification algorithm for customer churn prediction based on logistic regression and decision trees
Year of publication: |
1 September 2018
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Authors: | Caigny, Arno de ; Coussement, Kristof ; De Bock, Koen W. |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 269.2018, 2 (1.9.), p. 760-772
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Subject: | OR in marketing | Hybrid algorithm | Customer churn prediction | Logit leaf model | Predictive analytics | Prognoseverfahren | Forecasting model | Beziehungsmarketing | Relationship marketing | Algorithmus | Algorithm | Data Mining | Data mining | Klassifikation | Classification | Entscheidungsbaum | Decision tree |
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