A new kind of marketing: creating micro-niches using resonance marketing
Hershey H. Friedman; Tomas Lopez-Pumarejo; Linda Weiser Friedman
| Year of publication: |
2007
|
|---|---|
| Authors: | Friedman, Hershey H. ; Lopez-Pumarejo, Tomas ; Friedman, Linda Weiser |
| Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 6.2007, 1, p. 83-99
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| Subject: | Marketing | Internet | Nischenstrategie | Niche marketing strategy | Geschäftsmodell | Business model |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003492675