A new perspective on RFM analytics
Mohammad Hasan Aghdaie (Shomal University, Iran), Parham Fami Tafreshi (Shomal University, Iran)
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Aghdaie, Mohammad Hasan ; Tafreshi, Parham Fami |
| Published in: |
Handbook of research on intelligent techniques and modeling applications in marketing analytics. - Hershey, Pa. : IGI Global, Business Science Reference, ISBN 978-1-5225-0997-4. - 2017, p. 1-20
|
| Subject: | Marktsegmentierung | Market segmentation | Kundenwert | Customer value | Kundendaten | Customer data | Erhebungstechnik | Data collection method |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-5225-0997-4.ch001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014576405