A new scale to capture the multidimensionality of celebrity image
Bikram Jit Singh Mann, Yadvinder Parmar, and Mandeep Kaur Ghuman
| Year of publication: |
2023
|
|---|---|
| Authors: | Mann, Bikram Jit Singh ; Parmar, Yadvinder ; Kaur Ghuman, Mandeep |
| Published in: |
Global business review. - New Delhi [u.a.] : SAGE Publ., ISSN 0973-0664, ZDB-ID 2211884-6. - Vol. 24.2023, 6, p. 1251-1275
|
| Subject: | Celebrity image | scale development | celebrity endorsements | movie stars and sports stars | Celebrity-Werbung | Celebrity endorsement | Sportler | Athletes | Werbewirkung | Advertising effects | Künstler | Artists | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Sport | Sports |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0972150920919599 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014432918