A new user segmentation model for e-government
Ran Tang; Zhenji Zhang; Xiaolan Guan; Lida Wang
| Year of publication: |
2013
|
|---|---|
| Authors: | Tang, Ran ; Zhang, Zhenji ; Guan, Xiaolan ; Wang, Lida |
| Published in: |
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association. - Hershey, Pa. : IGI Global, ISSN 1539-2937, ZDB-ID 2270169-2. - Vol. 11.2013, 2, p. 1-11
|
| Subject: | Cluster Algorithm | Customer Relationship Management (CRM) | Customer Segmentation | E-Government User | K-Means Algorithm | Beziehungsmarketing | Relationship marketing | E-Government | E-government | Marktsegmentierung | Market segmentation | Zielgruppe | Target group | Algorithmus | Algorithm | Clusteranalyse | Cluster analysis | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010187151