A new way to guide consumer's choice : retro-cueing alters the availability of product information in memory
Antonia Krefeld-Schwalb, Agnes Rosner
| Year of publication: |
2020
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|---|---|
| Authors: | Krefeld-Schwalb, Antonia ; Rosner, Agnes |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 111.2020, p. 135-147
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| Subject: | Adaptive decision making | Consumer behavior | Eye movements | Eye tracking | Multiattribute decisions | Process tracing | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision | Visuelle Wahrnehmung | Visual perception | Produktinformation | Product information | Entscheidungstheorie | Decision theory | Kaufentscheidung | Purchase decision |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2019.08.012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012237789