A novel approach to segmentation using customer locations data and intelligent techniques
Başar Öztayşi (Istanbul Technical University, Turkey), Ugur Gokdere (Blesh Incorporated, Turkey), Esra Nur Simsek (Blesh Incorporated, Turkey), Ceren Salkin Oner (Istanbul Technical University, Turkey)
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Öztayşi, Başar ; Gokdere, Ugur ; Simsek, Esra Nur ; Salkın Öner, Ceren ; Oner, Ceren Salkin |
| Published in: |
Handbook of research on intelligent techniques and modeling applications in marketing analytics. - Hershey, Pa. : IGI Global, Business Science Reference, ISBN 978-1-5225-0997-4. - 2017, p. 21-39
|
| Subject: | Zielgruppe | Target group | Datenerhebung | Data collection | Geoinformationssystem | Geographic information system | Navigationssystem | Navigation system | Fuzzy-Set-Theorie | Fuzzy sets |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-5225-0997-4.ch002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014576406