A paradigm for developing better measures of marketing constructs
Gilbert A. Churchill
| Year of publication: |
2009
|
|---|---|
| Authors: | Churchill, Gilbert A. |
| Published in: |
Quantitative marketing techniques and analyses. - London [u.a.] : Routledge, ISBN 0-415-44915-4. - 2009, p. 103-122
|
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Reprint |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003793821