A partially hidden Markov model of customer dynamics for CLV measurement
Jaime Romero & Ralf van der Lans & Berend Wierenga
| Year of publication: |
2013
|
|---|---|
| Authors: | Romero, Jaime ; Lans, Ralf van der ; Wierenga, Berend |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 27.2013, 3, p. 185-208
|
| Subject: | Customer lifetime value | Forecasting | Hidden Markov model | Markov-Kette | Markov chain | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Theorie | Theory | Prognoseverfahren | Forecasting model | Bayes-Statistik | Bayesian inference | Messung | Measurement |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010128371