A path from cultural values to mobile travel app use
Naman Sreen, Pradip H. Sadarangani, V. Giridhar
| Year of publication: |
2019
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|---|---|
| Authors: | Sreen, Naman ; Sadarangani, Pradip H. ; Giridhar, V. |
| Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 18.2019, 3, p. 251-271
|
| Subject: | perceived ease of use | PEOU | collectivism | long-term orientation | LTO | personal innovativeness | PI | privacy concern | PC | technology acceptance model | TAM | perceived usefulness | PU | Innovationsakzeptanz | Innovation adoption | Konsumentenverhalten | Consumer behaviour | Datenschutz | Data protection | Kulturelle Identität | Cultural identity | Mobile Anwendung | Mobile application | Kollektivismus | Collectivism |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJICBM.2019.099278 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012060423