A peer-to-peer (P2P) platform business model : the case of Airbnb
Year of publication: |
2019
|
---|---|
Authors: | Lee, Kwang-Ho ; Kim, DongHee |
Subject: | Peer-to-peer (P2P) platform | Value-creating components | Trusting beliefs | Switching resistance loyalty | Loyalty to the platform | Digitale Plattform | Digital platform | Geschäftsmodell | Business model | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Share Economy | Sharing economy | Netzwerkökonomik | Network economics | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing |
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