A perceptual approach to understanding user-generated media behavior
| Year of publication: |
2013
|
|---|---|
| Authors: | Thakur, Ramendra ; Summey, John H. ; John, Joby |
| Published in: |
The journal of consumer marketing. - Bradford : Emerald, ISSN 0736-3761, ZDB-ID 6301514. - Vol. 30.2013, 1 (18.1.), p. 4-16
|