A performance index for traditional retailers incorporating digital marketplace : benchmarking through data envelopment analysis (DEA)
I. Costa Melo, P. N. Alves Junior, J.S. Callefi, T.K. Kodama, M.S. Nagano, and D.A.N. Rebelatto
| Year of publication: |
2022
|
|---|---|
| Authors: | Costa Melo, Isotilia ; Alves Junior, P. N. ; Callefi, Jéssica Syrio ; Kodama, Tatiana Kimura ; Nagano, Marcelo ; Rebelatto, Daisy Aparecida do Nascimento |
| Published in: |
Journal of organizational computing and electronic commerce. - New York, NY : Routledge, Taylor and Francis Group, ISSN 1532-7744, ZDB-ID 2008078-5. - Vol. 32.2022, 3/4, p. 196-216
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| Subject: | Bricks-to-clicks | business-to-customer (B2C) | e-commerce | electronic commerce | website | Electronic Commerce | E-commerce | Data-Envelopment-Analyse | Data envelopment analysis | Benchmarking | Website | Online-Handel | Online retailing | Einzelhandel | Retail trade | Beziehungsmarketing | Relationship marketing | Performance-Messung | Performance measurement |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10919392.2023.2177070 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014322420