A performance measurement approach to risk valuation in startups' technology marketing
Bruno Leal, Julio Siluk, Alvaro Neuenfeldt Júnior, Géssica Zen and Jordana Rech Graciano Dos Santos
| Year of publication: |
2023
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|---|---|
| Authors: | Leal, Bruno ; Siluk, Julio Cezar Mairesse ; Neuenfeldt Júnior, Alvaro Luiz ; Zen, Géssica ; Santos, Jordana Rech Graciano dos |
| Published in: |
International journal of business excellence : IJBEX. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-0055, ZDB-ID 2471986-9. - Vol. 31.2023, 4, p. 521-541
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| Subject: | competitiveness | intangible assets | performance measurement | risk valuation | startups | technology market | Performance-Messung | Performance measurement | Unternehmensgründung | Business start-up | Immaterielle Werte | Intangible assets | Hochtechnologie | High technology | Unternehmenserfolg | Firm performance |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEX.2023.135518 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015060844