A personalized content-based method to predict customers' preferences in an online apparel retailer
Alireza KabirMamdouh, A. Gürhan Kök
| Year of publication: |
2025
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|---|---|
| Authors: | KabirMamdouh, Alireza ; Kök, A. Gürhan |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier Science, ISSN 1873-7579, ZDB-ID 2020829-7. - Vol. 280.2025, Art.-No. 109487, p. 1-14
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| Subject: | Apparel retailer | E-commerce | Item-based cold start | Recommendation system | Online-Handel | Online retailing | Electronic Commerce | Konsumentenverhalten | Consumer behaviour | Textilhandel | Textile distribution | Personalisierung | Personalization | Bekleidung | Clothing | Einzelhandel | Retail trade | Bekleidungsindustrie | Clothing industry | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijpe.2024.109487 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015372705