A personalized content-based method to predict customers' preferences in an online apparel retailer
Alireza KabirMamdouh, A. Gürhan Kök
| Year of publication: |
2025
|
|---|---|
| Authors: | KabirMamdouh, Alireza ; Kök, A. Gürhan |
| Subject: | Apparel retailer | E-commerce | Item-based cold start | Recommendation system | Online-Handel | Online retailing | Electronic Commerce | Konsumentenverhalten | Consumer behaviour | Textilhandel | Textile distribution | Personalisierung | Personalization | Bekleidung | Clothing | Einzelhandel | Retail trade | Bekleidungsindustrie | Clothing industry | Beziehungsmarketing | Relationship marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijpe.2024.109487 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015372705