A Plackett-Burman experiment to increase supermarket sales of a national magazine
Gordon H. Bell; Johannes Ledolter; Arthur J. Swersey
| Year of publication: |
2009
|
|---|---|
| Authors: | Bell, Gordon H. ; Ledolter, Johannes ; Swersey, Arthur J. |
| Published in: |
Interfaces : the INFORMS journal on the practice of operations research. - Catonsville, MD : INFORMS, ISSN 0092-2102, ZDB-ID 120785-4. - Vol. 39.2009, 2, p. 145-158
|
| Subject: | Conjoint-Analyse | Conjoint analysis | Einzelhandel | Retail trade | Experiment | Zeitschrift | Magazine | Absatz | Sales |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003848090