A planning solution for virtual business relationships

Purpose – This paper aims to show that the planning‐oriented reference model is a conceptual approach that may provide a more complete alignment of strategic information, governance constructs, as well as process and information flows in the development of virtual partnerships. Design/methodology/approach – The research consists of a literature review along with interviews and observations recorded from previous public/private sector engagements in virtual planning and process change initiatives. Findings – There are very few references that directly address the alignment of strategic plans, governance, and processes within the context of a reusable reference model library. Hence, such an approach may have merit in enhancing the body of knowledge associated with virtual business planning efforts. Practical implications – If narrative strategic planning and policy information can be aligned and subsequently formally documented within a process‐oriented reference model structure, the resultant blueprint may be helpful in facilitating the rapid formation of virtual business partnership. Originality/value – In a global economy competitive advantage will increasingly depend on how quickly organizations are able to reorganize in response to changing demand and market condition. Hence, virtual relationships will play an important role in the competitive challenges of the twenty‐first century. The framework proposes the use of reusable, process‐based planning libraries that could reduce the time and complexity associated with the formation, maintenance, and dissolution of virtual partnerships.