A portfolio theory approach to network program selection
Year of publication: |
2000
|
---|---|
Authors: | Litman, Barry R. ; Shrikhande, Seema ; Ahn, Hoekyun |
Published in: |
The journal of media economics. - Philadelphia, Pa. : Routledge, ISSN 0899-7764, ZDB-ID 1117236-8. - Vol. 13.2000, 2, p. 57-79
|
Subject: | Fernsehprogramm | Television programme | Portfolio-Management | Portfolio selection | Unternehmensnetzwerk | Business network | USA | United States | 1992-1996 |
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