A potential win-win-win strategy when pruning the direct channel : motivating retailers to migrate to a designated intermediary
Divya Anand, Andrew T. Crecelius, Justin M. Lawrence, Lisa K. Scheer
| Year of publication: |
2025
|
|---|---|
| Authors: | Anand, Divya ; Crecelius, Andrew T. ; Lawrence, Justin M. ; Scheer, Lisa K. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ZDB-ID 2013905-6. - Vol. 101.2025, 1, p. 25-39
|
| Subject: | Business-to-business | Buyer-seller relationships | Channel migration | Multichannel distribution | Retailer intermediation | Vertriebsweg | Distribution channel | Lieferantenmanagement | Supplier relationship management | Einzelhandel | Retail trade | Internationale Migration | International migration | B-to-B-Marketing | Business-to-business marketing | Vermittlungstätigkeit | Intermediation | Beziehungsmarketing | Relationship marketing | Electronic Commerce | E-commerce |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretai.2024.11.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015396544