A practical multi-objective auction design and optimization framework for sponsored search
Qian Li, Liang Wang, Lirong Xia, Wenxun Zheng, Yuxuan Zhou
| Year of publication: |
2023
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|---|---|
| Authors: | Li, Qian ; Wang, Liang ; Xia, Lirong ; Zheng, Wenxun ; Zhou, Yuxuan |
| Published in: |
Operations research letters. - Amsterdam [u.a.] : Elsevier, ISSN 0167-6377, ZDB-ID 720735-9. - Vol. 51.2023, 6, p. 541-547
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| Subject: | Multiple objective programming | Online algorithm | Semi-Lagrangian duality | Sponsored search | Suchmaschine | Search engine | Auktionstheorie | Auction theory | Online-Marketing | Internet marketing | Mathematische Optimierung | Mathematical programming | Algorithmus | Algorithm | Multikriterielle Entscheidungsanalyse | Multi-criteria analysis | Auktion | Auction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.orl.2023.09.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014465719