A practitioner's guide to account-based marketing : accelerating growth in strategic accounts
Year of publication: |
[2017]
|
---|---|
Authors: | Burgess, Bev ; Munn, Dave |
Publisher: |
London : Kogan Page |
Subject: | B-to-B-Marketing | Business-to-business marketing | Marketingmanagement | Marketing management | USA | United States |
Description of contents: | Table of Contents [gbv.de] |
Extent: | xx, 265 Seiten Illustrationen |
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Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Ratgeber ; Guidebook |
Language: | English |
Notes: | Includes bibliographical references and index |
ISBN: | 978-0-7494-7989-3 ; 978-0-7494-7990-9 |
Source: | ECONIS - Online Catalogue of the ZBW |
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