A pre-diffusion growth model of intentions and purchase
Pradeep K. Chintagunta; Jonathan Lee
| Year of publication: |
2012
|
|---|---|
| Authors: | Chintagunta, Pradeep K. ; Lee, Jonathan |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 40.2012, 1, p. 137-154
|
| Subject: | Kaufentscheidung | Purchase decision | Marketingmanagement | Marketing management | Mehrebenenanalyse | Multi-level analysis | Bayes-Statistik | Bayesian inference | Marktforschung | Market research |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009507837