A preemptive and curative solution to mitigate data breaches : corporate social responsibility as a double layer of protection
John JianJun Zhu, Ling Tuo, Yanfen You, Qiang Fei, and Matthew Thomson
| Year of publication: |
2024
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|---|---|
| Authors: | Zhu, John Jianjun ; Tuo, Ling ; You, Yanfen ; Fei, Qiang ; Thomson, Matthew |
| Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 61.2024, 4, p. 778-801
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| Subject: | data breach | data security | corporate social responsibility (CSR) | internal and external CSR | preemptive and curative strategies | Corporate Social Responsibility | Corporate social responsibility | Datensicherheit | Data security |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222437231218969 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015168419