A pricing approach for service companies : service blueprint as a tool of demand-based pricing
Armando Calabrese and Federico De Francesco
| Year of publication: |
2014
|
|---|---|
| Authors: | Calabrese, Armando ; De Francesco, Federico |
| Published in: |
Business process management journal. - Bingley : Emerald Group Publishing Limited, ISSN 1463-7154, ZDB-ID 1379961-7. - Vol. 20.2014, 6, p. 906-921
|
| Subject: | Service operations | Service delivery | Demand-based pricing | Service blueprinting | Service companies | Service marketing | Dienstleistungssektor | Service industry | Dienstleistungsmarketing | Services marketing | Preismanagement | Pricing strategy | Dienstleistung | Services | Dienstleistungsmanagement | Service management | Dienstleistungsqualität | Service quality |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010432330