A pricing strategy of dual-channel supply chain considering online reviews and in-sale service
Yong Liu, Chang-Xue Lin and Gang Zhao
| Year of publication: |
2024
|
|---|---|
| Authors: | Liu, Yong ; Lin, Chang-Xue ; Zhao, Gang |
| Subject: | Business-to-Business marketing | Channel management | Coordination mechanism | Dual-channel supply chain | In-sale service | Online reviews | Operations management | Pricing | Pricing strategy | Retailing | Lieferkette | Supply chain | Preismanagement | Vertriebsweg | Distribution channel | Online-Handel | Online retailing | Lieferantenmanagement | Supplier relationship management | Einzelhandel | Retail trade | Electronic Commerce | E-commerce | B-to-B-Marketing | Business-to-business marketing | Virales Marketing | Viral marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JBIM-06-2022-0248 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015083622