A Probabilistic Approach to Pricing a Bundle of Products or Services
| Year of publication: |
1993
|
|---|---|
| Authors: | Venkatesh, R. ; Mahajan, Vijay |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 30.1993, 4, p. 494-508
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