A procedure and estimating consumer preferences under uncertainty
Year of publication: |
1983
|
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Authors: | Currim, Imran S. ; Sarin, Rakesh K. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 20.1983, 3, p. 249-256
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Subject: | Marktforschung |
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