A product positioning model with costs and prices
Year of publication: |
1981
|
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Authors: | Bachem, A. ; Simon, H. |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 7.1981, 4, p. 362-370
|
Subject: | Absatzpolitik |
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