A profile deviation approach to enhancing relationship marketing outcomes
Senika Dewnarain, Felix Mavondo, Haywantee Ramkissoon, and Ahmed Shaalan
| Year of publication: |
2023
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|---|---|
| Authors: | Dewnarain, Senika ; Mavondo, Felix ; Ramkissoon, Haywantee ; Shaalan, Ahmed |
| Published in: |
Journal of hospitality marketing & management. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1936-8631, ZDB-ID 2486892-9. - Vol. 32.2023, 8, p. 1005-1024
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| Subject: | brand loyalty | hospitality | Online behavior | positive word-of-mouth | profile deviation analysis | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Krankenhaus | Hospital | Markentreue | Brand loyalty |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/19368623.2023.2226641 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014369554