A proposed model of the descriptors of service process
| Year of publication: |
2003
|
|---|---|
| Authors: | Mayer, Karl J. ; Bowen, John T. ; Moulton, Margaret R. |
| Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 17.2003, 6-7, p. 621-648
|