A purchase decision support model considering consumer personalization about aspirations and risk attitudes
Yongming Song, Guangxu Li, Tie Li, Yanhong Li
| Year of publication: |
2021
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|---|---|
| Authors: | Song, Yongming ; Li, Guangxu ; Li, Tie ; Li, Yanhong |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 63.2021, p. 1-11
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| Subject: | Incomplete criteria weights | Multi-attribute utility theory | Online reviews | Parameter configuration | Preference heterogeneity | Purchase decision | Konsumentenverhalten | Consumer behaviour | Kaufentscheidung | Risikopräferenz | Risk attitude | Präferenztheorie | Theory of preferences | Nutzentheorie | Utility theory | Entscheidung | Decision | Management-Informationssystem | Management information system | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102728 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012665993