A qualitative enquiry into the appropriation of mobile telephony at the bottom of the pyramid
Bidit Lal Dey; Ben Binsardi; Renee Prendergast; Mike Saren
| Year of publication: |
2013
|
|---|---|
| Authors: | Dey, Bidit Lal ; Binsardi, Ben ; Prendergast, Renee ; Saren, Mike |
| Published in: |
International marketing review. - Bingley : Emerald Publishing Limited, ISSN 0265-1335, ZDB-ID 859767-4. - Vol. 30.2013, 4, p. 297-322
|
| Subject: | Unterschicht | Lower class | Ländliche Armut | Rural poverty | Mobilkommunikation | Mobile communications | Ethnologie | Ethnology | Innovationsakzeptanz | Innovation adoption | Bangladesch | Bangladesh |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009774277