A quantitative model for open innovation and customer involvement
Andreas Efstathiades and George Papageorgiou
| Year of publication: |
2019
|
|---|---|
| Authors: | Efstathiades, Andreas ; Papageorgiou, George |
| Published in: |
International journal of economics and business research. - Olney, Bucks. : Inderscience, ISSN 1756-9850, ZDB-ID 2481914-1. - Vol. 17.2019, 2, p. 168-188
|
| Subject: | customer involvement | small and medium enterprises | SMEs | management | open innovation | KMU | SME | Innovationsmanagement | Innovation management | Kundenintegration | Customer integration | Open Innovation | Open innovation | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012002621