A question of format? : the importance of retail format differences for unplanned purchases

by Benedikt Berlemann; Mark Elsner and Werner J. Reinartz

Year of publication:	2012
Authors:	Berlemann, Benedikt ; Elsner, Mark ; Reinartz, Werner J.
Published in:	Essays in retail strategy : the case of unplanned buying and exclusively branded products. - 2012
Subject:	Einzelhandel \| Retail trade \| Konsumentenverhalten \| Consumer behaviour \| Betriebsform \| Retail format \| Theorie \| Theory

Extent:	S. 69 - 120
Type of publication:	Article
Language:	English
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10010219816