A reflection on analytical work in marketing: Three points of consensus
| Year of publication: |
2012
|
|---|---|
| Authors: | Thomadsen, Raphael ; Zeithammer, Robert ; Iyer, Ganesh ; Mayzlin, Dina ; Orhun, Yesim ; Pazgal, Amit ; Purohit, Devavrat ; Rao, Ram ; Riordan, Michael ; Shin, Jiwoong ; Sun, Monic ; Villas-Boas, Miguel |
| Published in: |
Marketing Letters. - Springer. - Vol. 23.2012, 2, p. 381-389
|
| Publisher: |
Springer |
| Subject: | Analytical work | Marketing | Game theory | Equilibrium analysis |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10010867884