A REGIONAL ENTREPRENEURIAL ORIENTATION (REO) MODEL FOR A NORTHERN ENGLISH TOWN?

The entrepreneurial orientation (EO) concept of an individual is understood to be a complex mix of personal and situational factors. In this paper, we review the emerging body of literature focusing upon entrepreneurial discourse and identity, through a concept of an organisation having a Regional Entrepreneurial Orientation which explicitly includes regional and organisational values into the EO concept. This case is explored through textual and metaphorical evidence for a North Yorkshire town in the UK.