A relationship quality/stakeholder perspective of corporate performance
Year of publication: |
2006
|
---|---|
Authors: | Sirgy, M. Joseph ; Grzeskowiak, Stephan |
Published in: |
Progress in economics research. - New York : Nova Science Publishers, ISSN 1549-1552, ZDB-ID 3092663-4. - Vol. 9.2004, p. 27-43
|
Subject: | Unternehmenserfolg | Firm performance | Stakeholder | Marketing | Beziehungsmarketing | Relationship marketing |
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