A Relatively Unbiased Measure of Discrimination Ability in Product Design: An Addendum to Buchanan and Henderson (1992)

In this addendum, we present a measure of discrimination ability that is free of the downwardly biasing assumptions of previous discrimination measures. We discuss the magnitude of the bias in the previous measures, the reliability of all of the measures, intercorrelations among them, and their appropriate uses.

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Year of publication:	1995
Authors:	Henderson, Pamela W. ; Buchanan, Bruce
Published in:	Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 14.1995, 2, p. 250-252
Publisher:	Institute for Operations Research and the Management Sciences - INFORMS
Subject:	new product research \| buyer behavior \| taste tests \| discrimination ability \| affect and cognition \| Bayesian true scores

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Extent:	application/pdf
Type of publication:	Article
Other identifiers:	10.1287/mksc.14.2.250 [DOI]
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10008787900