A Resource-Matching Based View of Sponsorship Information Processing
| Year of publication: |
2009
|
|---|---|
| Authors: | Deitz, George D. ; Myers, Susan Wesson ; Markley, Melissa |
| Published in: |
Journal of current issues and research in advertising : JCIRA. - Philadelphia, Pa : Taylor & Francis Group, ISSN 1064-1734, ZDB-ID 11397767. - Vol. 31.2009, 1, p. 75-88
|