A retail store SKU promotions optimization model for category multi-period profit maximization
Shaohui Ma, Robert Fildes
| Year of publication: |
16 July 2017
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|---|---|
| Authors: | Ma, Shaohui ; Fildes, Robert |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 260.2017, 2 (16.7.), p. 680-692
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| Subject: | OR in marketing | Promotion optimization | Demand forecasting | Fast-moving consumer goods retailing | Einzelhandel | Retail trade | Verkaufsförderung | Sales promotion | Theorie | Theory | Lagermanagement | Warehouse management | Mathematische Optimierung | Mathematical programming | Konsumgüter | Consumer goods | Category Management | Category management | Konsumentenverhalten | Consumer behaviour | Lieferkette | Supply chain |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2016.12.032 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011699095