A retrospective on the state of international advertising research in advertising, communication, and marketing journals : 1963-2014
Year of publication: |
2016
|
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Authors: | Khang, Hyoungkoo ; Han, Sangpil ; Shin, Sumin ; Jung, A-Reum ; Kim, Mi-Jeong |
Published in: |
International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 35.2016, 3, p. 540-568
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Subject: | international advertising research | authorial productivity | theoretical foundation | methodological rigor | Werbung | Advertising | Internationales Marketing | International marketing | Werbewirkung | Advertising effects | Bibliometrie | Bibliometrics | Marktforschung | Market research | Wissenschaftliche Methode | Scientific method |
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