A review and analysis of literature on netnography research
Year of publication: |
2016
|
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Authors: | Bartl, Michael ; Kannan, Vijai Kumar ; Stockinger, Hanna |
Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 11.2016, 2, p. 165-196
|
Subject: | netnography | online community | marketing research | literature review | open innovation | social media research | digital consumer tribes | new product development | new market research | consumer behaviour | consumer research | Social Web | Social web | Marktforschung | Market research | Konsumentenverhalten | Consumer behaviour | Bibliometrie | Bibliometrics | Produktentwicklung | New product development | Innovationsmanagement | Innovation management |
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