A review-driven customer preference measurement model for product improvement : sentiment-based importance-performance analysis
Anning Wang, Qiang Zhang, Shuangyao Zhao, Xiaonong Lu, Zhanglin Peng
| Year of publication: |
2020
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| Authors: | Wang, Anning ; Zhang, Qiang ; Zhao, Shuangyao ; Lu, Xiaonong ; Peng, Zhanglin |
| Published in: |
Information systems and e-business management : ISeB. - New York, NY [u.a.] : Springer, ISSN 1617-9854, ZDB-ID 2173306-5. - Vol. 18.2020, 1, p. 61-88
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| Subject: | Online reviews | Product features | Customer preferences | Product improvement | IPA model | Konsumentenverhalten | Consumer behaviour | Produktivität | Productivity | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Customer satisfaction | Performance-Messung | Performance measurement | Messung | Measurement | Online-Handel | Online retailing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s10257-020-00463-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012226229