A review of comparative advertising research 1975-2018 : thematic and citation analyses
Year of publication: |
2020
|
---|---|
Authors: | Barrio-García, Salvador del ; Muñoz-Leiva, Francisco ; Golden, Linda L. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 121.2020, p. 73-84
|
Subject: | Bibliometric analysis | Co-word analysis | Comparative advertising | Google Scholar | Scopus | Web of Science | Bibliometrie | Bibliometrics | Vergleichende Werbung | Forschung | Research | Wissenschaftliche Methode | Scientific method | Werbewirkung | Advertising effects | Werbung | Advertising |
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